ZEGNA

Zegna is an Italian luxury fashion house that has become synonymous with refined tailoring, high-quality fabrics, and exceptional craftsmanship. Founded in 1910 by Ermenegildo Zegna in Trivero, Italy, the brand started as a wool mill and has since evolved into one of the most prestigious names in the world of men’s fashion. Zegna is renowned for its commitment to producing sophisticated, timeless pieces that blend traditional craftsmanship with modern innovation.

232 road

In the 1930's, Ermenegildo Zegna began creating the ecosystem known today as Oasi Zegna. Since then, Zegna has planted more than 500,000 trees, with the goal of enriching the territory and nearby community, where relationships between man, mountain, culture, and nature could be preserved for the benefit of generations to come. By placing his mill at the heart of a much wider community, he promoted and supported the creation of the Panoramica Zegna Road, now public and known as 232 road, and later Oasi Zegna, through painstaking reforestation work, creating a sustainable interdependence.